Every company has a website but is yours actually working as hard as it could to promote your business and engage with your target audience, or is it just a static web presence with few visitors and no engagement?
Today’s digital focus means your business has a whole range of marketing options to drive customers to your website – social media, email, PPC – the list is endless. However, the first question to ask should be what is their experience when they arrive?
A website should give your customers clear calls to action – even on the home page, everything should be focused on increasing their engagement with your business.
Your website should also have landing pages for each of your different audiences and perhaps different sectors if your product or service spans a few. These pages should also have a clear call to action – find out more, follow us on (most relevant social media), apply now, register, click here, again there are lots to choose from. Whatever page within your website you direct your customers to – they want to engage, find out what’s in it for them and, very quickly, you need to communicate this or lose them.
You never get a second chance to make a first impression is an old adage but so true in the world of website design and content. What drives this should be your customer experience, at every step of their journey around your website. And it goes without saying that any website today should be fully responsive – so it looks good on any size device – from the smallest smartphone to the largest desktop, and everything in between.
If this all sounds like a mammoth and costly task then an informal chat with FG Marketing could shed some clarity on where to begin. We have managed and launched a wide variety of websites within B2B and have a whole raft of tips on how to make it as simplified and hassle free as possible.