Some of us still remember the world before digital marketing, smartphones, social media and even email, but even those fellow seasoned marketers still often treat offline, or traditional, marketing like something out of the land that time forgot.
Traditional marketing still has a worthwhile place in our digital world. If you attend exhibitions or host events, digital aspects will of course deliver but not in isolation. You still need printed materials to ensure that visually you get that all important initial engagement with your target audience (and they get something to take home!).