Strategy and Planning

With ever more focus on customer engagement across all sectors, you need to have a strategy and plan in place to ensure any marketing investment has clear goals, deliverables and measurement too.

The digitally driven world in which we now work dictates that customer expectations are much higher. Ad-hoc and reactive marketing means those expectations are all too often not met.

With many years of experience implementing the full range of marketing activities, we are adept at defining a strategy and then devising a plan to deliver.

Our support can cover just one multi-faceted campaign to engage with a specific audience or a targeted launch programme for a new product or service, through to a full strategic overview and plan to support your business goals in the short, mid and long-term.

For SME’s this strategic step allows you to take a look at your business more objectively, rather than just dive into some unstructured marketing activity, or worse, continue to do no marketing at all.

With our extensive commercial experience and marketing delivery across many sectors FG Marketing are able to independently assess your business and offer advice on activities often not previously considered as viable for SME’s.

Our strategy and planning can be offered as a standalone service, or be just the first step in our marketing support for your organisation. Either way, we work with you to deliver a solution to suit your company’s size, budget, business goals and aspirations.

Emma quickly understood the brief and also clearly understood the obstacles faced by a start-up business in the competitive world of recruitment and executive search. She has an excellent eye for detail, a no nonsense approach to branding and corporate messages and also had a very clear understanding of our specific market, meaning she was able to come up with a marketing concept that worked for us and our team.

Matt Cawood
Managing Partner, Start-up Recruitment Company

I found Emma to be very hard working marketing professional . A hands on approach to her work in developing our marketing strategy and attention to detail with the implementation plan , achieved excellent results. Always willing to help and make time for colleagues was a key strength in our business.

Adrian Frost
Regional Director, YRH Ltd

Having worked closely with Emma, I can honestly say that I found her intuitive, creative, patient, thought provoking, a positive challenger to staid ideas, never mind her warm and encouraging communication style. When all aspects of marketing were out of my comfort zone Emma took the time to guide me through the process from idea gathering to execution and was a consummate professional every step of the way whilst treating me like a human being!

Deborah Hale
Managing Director, Recruitment Industry

Emma is a really professional and personable individual. Emma helped me to promote my group at SRG and within our first meeting was able to establish all requirements. The marketing strategy and creating the website design to target the right audience promoted new work for the company. Emma is very dedicated and will work really hard to ensure that her clients are up to date at all times with project in hand.

Bushra Butt
Senior Team Manager, Pharmaceutical industry

Emma was a pleasure to work with and all of her work was completed to a high standard. She is extremely knowledgeable in her field – having worked with a wide range of clients and in-house for many relevant companies. Emma acted on a consultative level throughout the course of her work with WRS, and even after. She is always on hand to lend a thoughtful ear on any marketing related issue and provides sound advice based on her many years’ experience in the field.

Kathie Higginson
Community Manager, global recruitment company