The start of another year is always a time of reflection, more so if you have your own business.
For me, 2019 was a real year of transition as I started out as a freelance marketing consultant, which I had been for a few years, and ended with my own fully-fledged marketing consultancy business!
What a change the end of the year brings as I reflect on how far I have come now 2020 is here. From attending a 90 days goal-setting workshop way back in January 2019, which led to investing in a business coach and redefining both my services and ideal customers, setting clear personal and financial goals, plus upgrading my website and going out of my comfort zone to take part in a personal branding photoshoot!
I also explored a whole range of Hampshire based networking options before joining one that suited my business. I’ve invested in automating my accounts, dedicated time to my own marketing for attracting and engaging with my ONLE Networking colleagues, new customers and suppliers plus daily time developing my social media networks.
Phew, writing this list makes me realise the significant journey I have been on and also proud of what I have achieved as it’s sometimes been a challenge as a solo business owner. There are often times when it would be all too easy to fall back on a freelance contract – to not have to be concerned when a project is finishing and you need to attract more new business.
However I didn’t give up and despite some very lean months, I waved adios to 2019 with a clear plan for growth in 2020, a focus on investment in increased automation to make best use of my time, plans for the launch of my marketing workshops and the most exciting step of all for someone who has been ‘working from home’ for the last few years, a dedicated desk space in a co-working office.
Why so exciting? I am at heart a rather sociable animal and the one element of office life I miss and feel I would really benefit from is the social aspect, the collaboration, the support and the chance to have some good old-fashioned banter during the working day.
I would like to say thanks to a whole host of people, including my partner, Sean, my coach and now friend, Clare Farthing, my new and loyal/long-standing customers and all those networking connections who have all helped to get me to where I am right now.
Here’s to a fabulous 2020 for us all.