Strategy and Planning

With ever more focus on customer engagement across all sectors, you need to have a strategy and plan in place to ensure any marketing investment has clear goals and measurement too.

Our digitally driven world dictates that customer expectations are much higher, so ad-hoc and ‘when you have time for it’ marketing means those expectations are all too often not met.

With my extensive commercial experience and marketing delivery across many sectors I will thoroughly assess your business and offer advice on activities often not previously considered as viable for a small business due to lack of knowledge or resource.

My support can cover just one campaign to engage with a specific audience or a targeted launch programme for a new product or service, through to a full strategic overview and plan to support your goals in the short, mid and long-term.

For small businesses this strategic step allows you to look at the ‘Why’ of your business, rather than just dive into some unstructured marketing activity, or worse, continue to do no marketing at all.

I can work with you to create a plan for a specific activity if you just wish to focus on 1 or 2 elements of marketing, or I can develop a full annual plan to gain some real traction for your business.

Strategy and planning can be offered as a standalone service, or be just the first step in regular marketing support. Either way, I work with you to deliver a solution to suit your company’s size, budget and business goals.


FREE 30 minute marketing review

Are you ready to get a strategy and plan in place to kick-start your marketing? Book a 1-2-1 no-obligation call with me to review your current activity and work out the best marketing to grow your business.

Emma quickly understood the brief and also clearly understood the obstacles faced by a start-up business in the competitive world of recruitment and executive search. She has an excellent eye for detail, a no nonsense approach to branding and corporate messages and also had a very clear understanding of our specific market, meaning she was able to come up with a marketing concept that worked for us and our team.

Matt Cawood
Managing Partner, Start-up Recruitment Company

I found Emma to be very hard working marketing professional . A hands on approach to her work in developing our marketing strategy and attention to detail with the implementation plan , achieved excellent results. Always willing to help and make time for colleagues was a key strength in our business.

Adrian Frost
Regional Director, YRH Ltd

Having worked closely with Emma, I can honestly say that I found her intuitive, creative, patient, thought provoking, a positive challenger to staid ideas, never mind her warm and encouraging communication style. When all aspects of marketing were out of my comfort zone Emma took the time to guide me through the process from idea gathering to execution and was a consummate professional every step of the way whilst treating me like a human being!

Deborah Hale
Managing Director, Recruitment Industry

Emma is a really professional and personable individual. Emma helped me to promote my group at SRG and within our first meeting was able to establish all requirements. The marketing strategy and creating the website design to target the right audience promoted new work for the company. Emma is very dedicated and will work really hard to ensure that her clients are up to date at all times with project in hand.

Bushra Butt
Senior Team Manager, Pharmaceutical industry

Emma was a pleasure to work with and all of her work was completed to a high standard. She is extremely knowledgeable in her field – having worked with a wide range of clients and in-house for many relevant companies. Emma acted on a consultative level throughout the course of her work with WRS, and even after. She is always on hand to lend a thoughtful ear on any marketing related issue and provides sound advice based on her many years’ experience in the field.