Content Writing

Words can evoke a swathe of emotion, they can persuade, engage, amuse and unite. They are at the very heart of all marketing activity.

Communicating with your customers is all about creating a story and engaging with them at an emotional level. This all sounds rather fluffy if you want to grow your business but it is true! Enter content marketing, an activity which is designed to attract, inspire, excite and entice. Done well and regularly, it will create a whole range of positive customer reactions, fuel an increase in brand awareness and support this growth.

Customers now expect any company, whatever their product or service, to strike a spark, create a positive reaction, engage with them at a personal level and only when its relevant too. It’s a narrow window of opportunity – get it wrong, and you’ll have lost them.

Choosing the right words is more of an art than a science, and it is definitely NOT about the hard sell. The skill is in creating content to show you understand their need for your product or service, rather than just listing the benefits.

The goal is to show you can help your customers to solve their business issues no matter where they engage with you –  your website, social media, blogs, newsletters, brochures, exhibition materials – I can create engaging content for all your marketing channels.

However, writing does not come easy for many so it goes down the list of priorities very rapidly. Instead, take the pressure off and let me work with you to create useful, relevant, timely and consistent copy.

Whatever your target audience, if you need help choosing and using words that work to promote your business and engage with your customers, then I can create that content for you.


FREE 30 minute marketing review

Are you ready to get fresh content and grow your business? Book a 1-2-1 call with me to review your current content and work out the best marketing to grow your business.

During the period of Emma’s work for us, our web presence increased enormously – which I attribute largely to Emma’s excellent SEO-enabled website content.

Kathie Higginson
Community Manager, global recruitment company

Her in-depth knowledge of the copy writing world was incredible, she would be the fresh pair of eyes you needed when you wanted someone to go over/create a piece of text or artwork for you.

Sabhia Zahid
Operations Support Executive, SRG UK

From the outset, Emma was professional, punctual, a great communicator and also gave me some valuable ideas and input. I will continue to work with Emma without any hesitation.

Colin Bell
Personal & Professional Excellence Coach

We engaged Emma to provide well-written blogs and other online marketing advice. With many years of marketing experience, she was able to quickly understand our business needs and provided a highly flexible and professional service.

Leslie Walters
Managing Director, Arlington Resource Management