Words can evoke a swathe of emotion, they can persuade, engage, amuse and unite. They are at the very heart of all marketing activity.
Communicating with your customers is all about creating a story and engaging with them at an emotional level. This all sounds rather fluffy if you want to grow your business but it is true! Enter content marketing, an activity which is designed to attract, inspire, excite and entice. Done well and regularly, it will create a whole range of positive customer reactions, fuel an increase in brand awareness and support this growth.
Customers now expect any company, whatever their product or service, to strike a spark, create a positive reaction, engage with them at a personal level and only when its relevant too. It’s a narrow window of opportunity – get it wrong, and you’ll have lost them.