Branding or brand means different things to different people – it might be the logo, it could be the packaging, or it could even be what you associate with the company name. They actually mean quite different things – here’s my explanation.
Your brand? This is a combination of logo, packaging, colours, customer service, reputation, price, quality – the list goes on.
Your branding? This is the marketing activities that create and reinforce your brand. It is what your company is known for.