Does your branding resonate with your customers?

I am passionate about branding, as it really is so powerful when it is done well. Once you understand your customers, sometimes just tweaking various elements of your branding can really make a positive impact so your marketing really gets engagement.

That could be tone of voice in your website content to the visual impact of your marketing materials; the style in which you engage on social media to the welcome your visitors receive on your exhibition stand.

In fact, both your branding and your brand have a real impact on anything at all that engages with your customers. So, what’s the difference I hear you ask?

Branding or brand means different things to different people – it might be the logo, it could be the packaging, or it could even be what you associate with the company name. They actually mean quite different things – here’s my explanation.

Your brand? This is a combination of logo, packaging, colours, customer service, reputation, price, quality – the list goes on.

Your branding? This is the marketing activities that create and reinforce your brand. It is what your company is known for.

Combined they can set your company apart from the competition. In today’s world of high customer expectations, both must immediately hit the spot and engage your target audience.

The customer journey on your website through to Facebook advertising; exhibition materials to email signature – each and every facet of how you communicate should be consistent to give real impact.

Branding is something I love and customer feedback is that I do it well, so give me a call to find out more.


FREE 30 minute marketing review

Are you ready to fine-tune your branding so it gets your customer's attention? Book a 1-2-1 no-obligation call with me to review your current branding and work out the best steps so it helps to grow your business.

The glass is always half full with Emma and she played an integral part in taking the brand to new levels in the market. I have no hesitation in recommending Emma to any business, she will be an asset and will always return on investment.

Antony Harper
CEO - Executive Interim provision

Our management team was keen to establish a brand that stood out from the competition in the North East market and we therefore consulted Emma early on in the process in order to benefit from her wealth of experience.

Matt Cawood
Managing Partner, start-up recruitment company

I would highly recommend Emma to any business looking for assistance with marketing or branding projects!

David Taylor
Managing Director, First Point Group

Her marketing and communications experience is broad, her standards high and her straight-talking yet immensely personable nature always gets the job done. I have no hesitation in recommending Emma's services for any SMEs seeking outsourced marketing services.

Jo Anstey
Marketing Manager, Fleet Management company