Marketing content should create a swathe of emotion. It should persuade, engage, amuse, and unite.
Successful marketing content in all its forms is about creating a story and engaging with your ideal customer at an emotional level. It is designed to attract, inspire, excite, and entice. Shared regularly, it will create a whole range of positive reactions, fuel an increase in brand awareness, and support your business growth.
Clients now expect any company, whatever their service, to strike a spark, create a positive reaction, engage with them at a personal level, and only when it is relevant too. It’s a narrow window of opportunity – get it wrong, and you’ll have lost them. If your content does not attract them using words and visuals that they resonate with, then you won’t engage them at all!