Content Marketing

Words can evoke a swathe of emotion, they can persuade, engage, amuse and unite. They are at the very heart of any marketing activity.

Communicating with your customers is all about creating a story and engaging with them at an emotional level. This all sounds rather fluffy if your business needs more sales and an increase in profits.

Enter content marketing, an activity which is designed to attract, inspire, excite and entice. Done  well, it will create a whole range of positive customer reactions, fuel an increase in brand awareness and support your business growth.

The reality off today’s marketing is that customers expect any company, whether promoting consumer products or business services, to strike a spark, create a positive reaction and in turn start to engage with them at a personal level. Welcome to the world of content marketing!

Choosing the right words is definitely more of an art than a science. The skill is in thinking about who’s reading them and what the reader wants. It’s a narrow window of opportunity – get it wrong, and you’ll have lost them.

Content marketing is not a hard sell. It should be focused on creating and distributing useful, relevant, timely and consistent content to attract and retain your target audience/s. Any content should be focused on helping your prospects and customers to solve their business issues.

Whatever you’re target audience, if you need help choosing and using words that work for your business, then FG Marketing can create and deliver a content marketing plan for you.

During the period of Emma’s work for us, our web presence increased enormously – which I attribute largely to Emma’s excellent SEO-enabled website content.

Kathie Higginson
Community Manager, global recruitment company

Her in-depth knowledge of the copy writing world was incredible, she would be the fresh pair of eyes you needed when you wanted someone to go over/create a piece of text or artwork for you.

Sabhia Zahid
Operations Support Executive, SRG UK

From the outset, Emma was professional, punctual, a great communicator and also gave me some valuable ideas and input. I will continue to work with Emma without any hesitation.

Colin Bell
Personal & Professional Excellence Coach

We engaged Emma to provide well written blogs and other online marketing advice. With many years of marketing experience, she was able to quickly understand our business needs and provided a highly flexible and professional service.

Leslie Walters
Managing Director, Arlington Resource Management