We are passionate about branding, it really is so powerful when it is done well. Once you understand your customers, sometimes just tweaking various elements can really make a positive impact on your marketing successfully engaging with them.

That could be tone of voice in your website content to the visual impact of your marketing materials; the style in which you engage on social media to the welcome your visitors receive at reception.

In fact, both your branding and your brand have a real impact on anything at all that engages with your customers.

Branding means different things to different people – it might be the logo, (who doesn’t recognise the Nike swoosh without the use of words?). It could be the packaging, or it could even be what you associate with the company name.

Your brand is a combination of logo, packaging, colours, customer service, reputation, price, quality – the list goes on. In contrast, branding is the marketing activities that create and reinforce your brand, so it is what your company is known for.

Combined they can trigger associations, set your company apart from the competition and tell the world what they can expect from you. In today’s world of high customer expectations, both have to immediately hit the spot and engage your target audience.

Branding is something we love and we think we do well, so give us a call to find out more.

The glass is always half full with Emma and she played an integral part in taking the brand to new levels in the market. I have no hesitation in recommending Emma to any business, she will be an asset and will always return on investment.

Antony Harper
CEO - Executive Interim provision

Our management team was keen to establish a brand that stood out from the competition in the North East market and we therefore consulted Emma early on in the process in order to benefit from her wealth of experience.

Matt Cawood
Managing Partner, start-up recruitment company

I would highly recommend Emma to any business looking for assistance with marketing or branding projects!

David Taylor
Managing Director, First Point Group

Her marketing and communications experience is broad, her standards high and her straight-talking yet immensely personable nature always gets the job done. I have no hesitation in recommending Emma's services for any SMEs seeking outsourced marketing services.

Jo Anstey
Marketing Manager, Fleet Management company