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The world of marketing is constantly evolving with new technology and advances in digital, as well as the influence of social media. All of these, and more ensure there is plenty to review and share with you.

My blog offers a combination of advice, news and views on anything and everything that has an impact on marketing.

Please dive in and have a read – I hope you enjoy!

Good communication is as stimulating as black coffee, and just as hard to sleep after.

Anne Morrow Lindbergh
Award winning author and aviator

How important is brand consistency for your business?

Let’s be very clear - it is about as important as it gets in terms of successfully engaging with your dream customers! Very recently I attended a great workshop and the format of the session focused on reviewing and defining how [...]

Do you make the most of any investment in marketing?

Its always a challenge as a business of one to invest rather than earn - or try and do both and you burn yourself out, which is definitely not why I chose to work for myself. The last few months [...]

Does your website offer a great customer experience?

Every company has a website but is yours actually working as hard as it could to promote your business and engage with your target audience, or is it just a static web presence with few visitors and no engagement? Today’s digital [...]

Is it time for your business to stand out from the crowd?

In today’s world of digital overload what marketing activity do you implement to ensure your business makes the best online impact with your customers? Do you have a social media programme in place, a content schedule and run regular email campaigns too? Do you [...]

What marketing works when digital keeps moving the goalposts?

Digital advances have a real impact on marketing, which is now almost unrecognisable from the days before social media, email, Google et al. Before we tweeted, posted, liked (or not) and shared as day-to-day activities, marketing was planned and delivered very [...]

Is your marketing making any impact?

The phrase ‘content is king’ is one to take note of, whatever level of marketing your business does. Successful content marketing drives traffic to your website, increases sales leads and engages with your customers which means it is a critical component [...]

Marketing Consultant – are you for real?

So here I am, with 30 years’ marketing under my belt and at the start of a new and exciting journey into running my own business!All those years ago I would never have dreamed I would be here now, sitting in my office [...]