Email may be the older, less glamourous and trendy marketing sibling to social media but it still packs a punch when done well.
And that’s the thing – done well, your email campaigns should reach your target audience – done badly, your company will quickly gain a reputation for sending spam, which should be avoided at all costs!
In 2016, total business emails sent/received per day was 120.4bn and this figure is set to rise to 128.8bn by 2019*. In simple terms that is 122 emails per day per user. So, we think it is safe to say that email is still very much a marketing tool to be reckoned with!